Why you should embrace tensions in digital product development. ⚡️

Learnings of speaking with Marc Abraham ein Designdrives episode 44, Author of “Managing Product = Managing Tension”

The relationship between product managers and designers is key — especially in the discovery phase to create innovation and ultimatly customer satisfaction with the product concept. But what are the best ways to collaborate?

Marc Abraham, currently working as a Head of Product as ASOS and shares his insights on the intersection of product management and design.

Product Management comes with different shifts and changes and finding one’s balance especially as a product manager in the industry can be tough, which brings us to the issue of tension in digital product development. In this article, we will be merging the thoughts shared during this episode and aligning them with the lessons we gather from his recent book “Managing Product=Managing Tension”.

“Managing Product = Managing Tension” by Marc Abraham

➡️ Designer-Product manager relationship.

The journey towards creating a product starts with an idea or a problem. That process starts with people and their problems, needs and dreams.

Product managers and designers therefore need to work closely together to identify the best process to follow within the resources available to come up with a solution for the intended consumer and deal with…