How designers can drive new corporate business ventures and moonshots. πŸš€

Sebastian Gier
8 min readDec 24, 2020

Learnings talking to Shiva Jaini, Product Design Manager at Google on the design and product story of inventing YouTube Kids. πŸŽ™ The biggest takeawys how designers can drive impact in an corporate setting by having an intrapreneurial mindset.

YouTube is the second-most popular website in the world β€” there following insights show that you can create leapfrog innovation for already incredible successful products.

Designdrives, hosted by myself, is a weekly podcast interviewing design entrepreneurs and progressive design minds who gained their experience in design cultures like Google, Amazon, Microsoft, Uber, Spotify, IBM, Twitter, SAP, Facebook or own startups, design agencies and business ventures.

In this article, the valuable thoughts from an inspiring design intrapreneur, Shiva Jaini, Product Design Manager at Google, are shared based on his design-driven intrapreneurship experience.

Shiva elaborated this journey of driving new projects like YouTube Kids or Google Kitchen Assistants during his career. In this talk, he is explaining why and how design drives intrapreneurship. Shiva has been quite successful doing exactly that during his time at Google β€” going from an idea to an actual product internally, and he has shared his insights on how design can be a driving force for new innovations and products.

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