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How designers can drive new corporate business ventures and moonshots. 🚀
Learnings talking to Shiva Jaini, Product Design Manager at Google on the design and product story of inventing YouTube Kids. 🎙 The biggest takeawys how designers can drive impact in an corporate setting by having an intrapreneurial mindset.
Designdrives, hosted by myself, is a weekly podcast interviewing design entrepreneurs and progressive design minds who gained their experience in design cultures like Google, Amazon, Microsoft, Uber, Spotify, IBM, Twitter, SAP, Facebook or own startups, design agencies and business ventures.
In this article, the valuable thoughts from an inspiring design intrapreneur, Shiva Jaini, Product Design Manager at Google, are shared based on his design-driven intrapreneurship experience.
Shiva elaborated this journey of driving new projects like YouTube Kids or Google Kitchen Assistants during his career. In this talk, he is explaining why and how design drives intrapreneurship. Shiva has been quite successful doing exactly that during his time at Google — going from an idea to an actual product internally, and he has shared his insights on how design can be a driving force for new innovations and products.
Why design drives intrapreneurship?
In this modern and evolving world, corporate leaders are expecting a more demanding job and blurrier roles from their employees. Design-drive approach can be a key to success in the roles that require innovation, customer understanding, designing solutions for customer problems and continuous improvement.
Shiva Jaini has identified a couple of factors that help designers to become intrapreneurs within their organizations and help to launch new ventures and products.
Design is problem solving.
To become an intrapreneur, the designers need to think differently. According to Shiva’s experience, the problem-solving skill is the foundation of designing a product. Design thinking is about solving problems. Instead of focusing on the problem, design…
